The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

In the always-on world of social media, a single corporate misstep can quickly escalate into a full-blown public relations crisis. Preventing long-term brand damage, however, starts before issues ever ...

Choosing a PR firm is a personal decision. But it’s also one that should be driven by serious considerations and fair assessments of professionalism. Here’s some advice from a PR pro on how to make ...