Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. Big business and the stock market are often demonized as ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The value-creating enterprise was the theme of my last ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

What’s your company’s value proposition? To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you ...

Many B2B companies, with smaller customer bases than consumer-targeted businesses, find that it is impractical to apply mass modelling techniques when creating a marketing strategy. If typical, these ...