Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

As many people sit at the wheel of their car, they are certain they know what color is. It's the red traffic light in front of them, the garish yellow hatchback in the next lane, or the green verge ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...