Hooked — an app for reading bite-sized stories in text message form — is rapidly climbing the App Store charts. The app initially launched in 2015, but it started growing quickly last fall. Now, it's ...

Serial entrepreneurs Prerna Gupta and husband Parag Chordia launched their mobile reading app Hooked in September as a way to publish fiction for the social media generation. But during the last year, ...

Fiction app Hooked launched last fall, aiming to reinvent fiction with short stories modeled on text message conversations. Next up: Letting readers write their own stories. That arrives today with ...