Do you want to rename your guild, move to a new server, or change the guild's faction? Now you can! Blizzard's just announced the new Guild Services, and they're a fairly extensive lot. Having jumped ...

The first thing, and probably the most exciting thing, you receive at guild rank 6 is the ability to form alliances. The alliance function was quite an early concept to enter the game from way back in ...

Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook, available now from No Starch Press.