By applying the direct use of generative AI tools, we will examine their current limitations and how creatives can adapt to the rapidly changing landscape. In this course students will gain an ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

AI was sold as a force for progress, but recent controversies suggest a more complicated reality. Is AIheading for a reckoning or a much-needed course correction.

Adobe finds 86% of creators use GenAI in their workflows Many are preparing for agentic AI, but are still worried about AI models using their data for training High costs and unreliable quality are ...

A new study argues that AI can never be more creative than humans, but many experts argue that AI's output will only ever be ...

What if the key to unlocking the full potential of artificial intelligence wasn’t just technical expertise, but a deeper understanding of how to collaborate with it ethically and effectively? In a ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...