"When he hears the firebell chime, Fireman Sam is there on time. Putting on his coat and hat in less than seven seconds time. "He's always on the scene, Fireman Sam. And his engine's bright and clean, ...

He's Prince George's hero next door. In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell chime ...

A fire brigade has decided to drop beloved TV character Fireman Sam as its mascot over concerns he isn’t inclusive enough. Lincolnshire Fire and Rescue Service in the UK said the show was outdated and ...

Fireman Sam set in Brimingham? “Great fires of London!” as Palomies Sami, Sam Smalaidh or Sam Tân would say. As every child’s favourite hero celebrates his 25th birthday, Abbie Wightwick looks at how ...

Fireman Sam is being replaced by gender neutral fire extinguishers (Lincolnshire Fire and Rescue Service) Fireman Sam has been dropped as a mascot for a fire service and replaced with gender neutral ...

A seemingly innocuous television episode of British children's animation series Fireman Sam has ignited controversy as a character appeared to tread on a page from the Koran, the Islamic holy text.

The hero we need now.

Contains Life On Mars spoilers. As any father or mother will testify, one of the great joys of parenthood is having a valid reason to watch children’s television. Nothing quite surpasses the discovery ...

Lincolnshire Fire and Rescue Service dropped the 32-year-old character, who is white and male, from promotional material after residents complained he “doesn’t reflect the fire service today.” Fireman ...

Fireman Sam has been axed as a mascot for a fire brigade over fears he could put women off joining. Lincolnshire Fire and Rescue Service said the children's TV character was outdated and did not ...