As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. It is a truth universally acknowledged that tweens love their ...

Tweens are hard to shop for anyway, let alone at a time when some options are nixed given pre-Christmas delivery requirements. They're not quite teenagers (but often think they are!) and don't firmly ...