A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers in a ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Opinions expressed by Entrepreneur contributors are their own. Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amilcar has 10 years of FinTech, blockchain, and crypto startup experience and advises ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

These free and low-cost marketing tactics can help small businesses engage new customers and retain their existing customer base when operating on a shoestring budget. Many, or all, of the products ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...