Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate ...

A powerful way to ensure training programs lead to measurable, long-term performance improvements is through role-playing and hands-on implementation. While traditional training methods often focus on ...

There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed than ever and expect outstanding ...