Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Consumers are people, and marketers have long-since recognized that they are not all alike. They differ in terms of location, age, gender, attitudes, needs and social affiliations. Segmentation and ...

Market segmentation is the process of dividing consumers into different categories based on distinguishing characteristics. The impetus behind market segmentation is that it helps retailers identify ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do fintechs ...