The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

While many B2B marketers are starting to tap into the potential of programmatic, the industry itself is going through a turbulent time as a result of issues including ad fraud and its opaque nature.

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

In today’s age of programmatic advertising and Internet of Things (IoT) the opportunity for increasingly personalised advertising is everywhere. The technology that powers pre-rolls, suggested posts ...

IRVINE, Calif.—Viant Technology Inc. has launched ViantAI, an advanced AI-powered platform that it says will reshape how programmatic advertising is planned, purchased and measured by delivering ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

A firm believer of “if there is a will, there is a way”, the let-others-say-no mentality served Benjamin Tan well as programmatic lead at iProspect APAC. Captivated by the ever-changing and shifting ...

Lifestyle blog network and ad rep firm operator Evolve Media is working on what executives say is a balanced approach to digital sales, albeit one that will continue to tilt more toward direct selling ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...