QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Let me come clean: For way too long now, I’ve been excited about the 2D optical code format called QR Code. I even convinced TidBITS to put one on every article page for a while. I don’t get a ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

Guestlense introduces QR code technology at weddings for real-time photo sharing, creating instant, memorable digital albums IRVINE, CA, UNITED STATES, January 7 ...

Are they black-and-white bathroom tiles? Newfangled bar codes? Postage stamps honoring artist M.C. Escher? Thanks to increasingly prevalent smartphones, many marketers and organizations are convinced ...