Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...

Hosting a major conference or event can be a significant undertaking for a business. Between finding sponsors, securing a venue and developing marketing materials to entice people to attend, ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Events are stories: live and in real time. What’s more, events have no delete button. As an event planner, you are certainly in the limelight, when things go right and when things go wrong. It’s no ...

It is essential to have a clear vision as to what you want your event to look like. Be able to answer the following questions: How many people will be in attendance? Will there be food? Will you ...