I recently opted in to receive a newsletter from a retailer that has both physical locations and an online presence. Shortly thereafter, I received a welcome message, which is normally a good sign of ...

During the early years, marketing was only handled by a team of highly-skilled and experienced marketers. Today, representing a brand is no longer limited to marketers alone. Employees, vendors, and ...

As many companies are recommending—or mandating—a return to the office, many other companies have found continued success operating in a remote environment. One argument used by leaders who prefer a ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, an industry leader in distributed marketing automation software, is proud to announce the reorganization and expansion of its leadership team to support the ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, the leader in distributed marketing, is proud to announce the launch of new AI capabilities that are being infused into the platform, featuring generative ...

How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and ...