According to the World Economic Forum, "As the global economy rapidly digitalizes, an estimated 70% of new value created over the coming decade will be based on digitally-enabled platform business." ...

In this issue, we begin with the strategy dimension. The next two issues will review people and technology dimensions, respectively. A digital-first strategy begins with a digital offering. A ...

Digital transformation is no longer a buzzword. It’s essential for organizations that want to create competitive differentiation and be industry leaders. The integration of technology, digital tools ...

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your ...

The Scottish government has launched a three-year digital strategy, aiming to improve access to technology, and create a vibrant tech ecosystem with person-centred digital services. The updated ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...