The NFL’s data management platform, Adobe Audience Manager, builds a master ID based on numerous traits and identifiers across channels. “Those traits are pushed back on a daily basis into the FCM ...

Sacramento, California – January 05, 2026 – PRESSADVANTAGE – Silverback Digital Marketing has announced continued refinement ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...