When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only advertising agencies, it counts over 40,000 businesses, occupies over 500,000 ...

You can’t manage what you can’t measure. That’s why quality measurement is so important in healthcare. Yet for many providers, quality measurement has become an onerous process involving people, paper ...

Forbes contributors publish independent expert analyses and insights. I have covered the oil & gas and maritime sectors for many years. The changing nature of the industry is placing pressure on ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at ...

Organizations with comprehensive standards in place to measure the efficiency and effectiveness of their digital and traditional marketing strategies are doubly likely to see significant growth ...

“Sweeping changes” are coming to Nielsen‘s digital measurement methodology, moves the company says usher in a new era of “privacy-centric measurement that provides comparable, cross-platform metrics ...

In the ever-evolving landscape of healthcare, the concept of value-based care (VBC) has gained substantial momentum in recent years. It represents a significant shift from the traditional ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products. To justify spending, project ...

The National Association of ACOs is the latest to respond to CMS electronic quality measure goals. Which challenge to tackle first in digital quality reporting? The National Association of ACOs ...

As viewership pattern in India continues to evolve, the Broadcast Audience Research Council (BARC) is making significant efforts to enhance digital data measurement in premium households. However, the ...