Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

A Voice of the Customer programme is the process used for capturing customers’ expectations, preferences and experiences, with the goal of linking them to business metrics. It is one of those business ...

Customer insight could, of course, mean anything. With that in mind, David asked Christine to break down the different types of customer insight. “First of all, it’s important to think about what ...