For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

In today’s fast-paced business environment, making well-informed decisions quickly is a crucial skill for leaders. Understanding different models of decision-making can provide you with the tools to ...

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...

Critical thinking requires a variety of perspectives for comparison, evaluation and synthesizing. Author and doctor Edward de Bono developed the six-hat concept, a process of thinking critically about ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

The amount of data circulating around the globe has grown at an astronomical rate in the last couple of years. In fact, 90 per cent of all the ‘zettabytes’ of data available in the world today have ...

Artificial intelligence (AI) is having an "It Girl" moment—everyone wants it or claims to have something to do with it. And frankly, the transformative potential of AI can be witnessed across many ...

Have you ever wondered how artificial intelligence seems to “think”? Whether it’s crafting a poem, answering a tricky question, or helping with a complex task, AI thought process systems—especially ...