Influencer marketing is one of the most popular strategies brands use to reach their target audiences and promote their products. For example, Fenty Beauty collaborated with influencers like Jackie ...

In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. "I got influenced mostly by skin care stuff," she ...

For the last few years in my Nieman Lab predictions, I’ve discussed the convergence of journalists and influencers. But if influencers are becoming journalists and journalists are becoming influencers ...

The internet is a bit like physics: for every trend, there’s an opposing backlash. Influencers, for example, are increasingly balanced out by a de-influencing trend. What is de-influencing? It’s not ...

A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world... 'This is garbage': Step aside, influencers — we're ...

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