How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

On 11 July 2022, the Voivodeship Administrative Court in Warsaw (the "WSA") overturned the decision of the President of the Personal Data Protection Office (the "President of the PDPO"), concluding ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party ...

The rise of digital media offered the promise of paying for advertising based on definable, measurable impressions. Finally, decades of basing TV and radio advertising on limited survey models were ...

Cookies may sound deliciously appealing on the surface. Allowing cookies on your devices and browser have a sweet side and occasional bitter aftertaste if not managed properly. First, the basics of ...

It has been four years since Apple began to allow users of the Safari browser to block third party tracking cookies. Over that time, the online advertising ecosystem has been scrambling to update ...

WAUSAU, Wis. (WSAW) - You’ve probably seen it before, you open a website and are asked if you want to accept or reject all cookies and you click on a button simply to make the pop-up go away, but do ...