Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console.

When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Google Ads is rolling out a new ...

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...