So if what’s being proposed is a so-called CRM system (customer relationship management) the [business] objective might be to increase revenue and decrease the cost of sales. What I suspect you’re ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Nancy T. Egan is managing director of Key Success Profiles, a consultancy on organizational, operational and technology strategies for achieving customer relationship management objectives. Egan has ...

Achieving business success is a goal of all company leaders. Management by objectives (MBO) is a plan that helps businesses improve their performance. It does so by mapping out a guide for both the ...