One word being heard routinely in e-commerce marketing meetings is "engagement." In a world disoriented by a global pandemic and embracing e-commerce like never before, marketers have become obsessed ...

As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining ...

Forbes contributors publish independent expert analyses and insights. I analyze trends and current events in technology, marketing and AI. Every second of every day, companies are inundated by massive ...

Twilio announced what’s pitched as a next-generation Customer Engagement Platform (CEP) at its SIGNAL conference, including a series of updates aimed at re-shaping customer engagement through AI and ...

Personalized at scale. AI adapts in real time, and it’s able to recognize frustration, predict needs and tailor engagement. Customers expect businesses to be available anytime, anywhere. AI is making ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

Google's release of Customer Engagement Suite with Google — a Contact Center as a Service (CCaaS) product — with advanced artificial intelligence signals a strategic step to strengthen the company's ...