Imagine being able to deliver rich, relevant customer interactions through anticipatory experiences. Informed by individual activity, you can create personalized offers at the right moment through the ...

If 2023-2025 were the years AI entered the conversation, then 2026 will be the year retailers learn how to operationalize it.

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...

Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...

Written by Edward Calvesbert, vice president of product management at IBM watsonx AI is only as good as the data it uses. If your AI agents don't have real-time access to reliable data from modern ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Lycamobile, the world's largest international mobile virtual network operator serving over 16 million customers across 23 countries, is undergoing a profound technological transformation. Since its ...