Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...
DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...
Dr Cath Sleeman is Head of Data Visualisation in the Creative Economy and Data Analytics team at Nesta, the innovation foundation. Cath is also a Researcher at the Creative Industries Policy and ...
Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...
But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration ...
Creative data provider DAIVID announced it has partnered with CreativeX – the system of control for creative, content and media – on the launch of Datalink, a first-of-its-kind data backbone designed ...
Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...
Marketers don't lack data, they lack insights. Marketing leaders have no shortages of applications to support their marketing initiatives today. Scott Brinker, VP platform ecosystem at HubSpot and the ...
Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. The term ‘big data’ is used so commonly in research and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback