Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

Great customer service centres on people. And as a result of the pandemic, those people now have higher expectations, waning patience, and, arguably, increased loyalty for the companies that create a ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...