Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
Packaging used to serve a purely functional role—it stated its purpose, carried the brand logo, product name and instructions on how to use. However, the internet has created a marketplace for the ...
Kwick Packaging reveals how premium custom rigid boxes help brands stand out on shelves and strengthen customer ...
Today’s e-commerce trends mean small businesses can compete with the big brands. Your product’s packaging is your first chance to delight the customer, and Lumi’s CEO, Jesse Genet, teaches us how. To ...
Undergraduate students from packaging science, graphic design and industrial design at Rochester Institute of Technology worked over the semester to improve packaging and branding identity for ...
Dr. Steen Tjarks is the President and cofounder at T&T Design, a global packaging and artwork agency that specializes in private label. Dr. Philip Kotler, the father of modern marketing, defines the ...
Returns and damage aren’t just logistics issues. Discover how packaging decisions can quietly reduce product damage, returns, ...
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