Satya Nadella, CEO of Microsoft, recently said, “we’ve seen two years’ worth of digital transformation in two months.” Accelerated digitization is taking place in all industries, and it’s triggering ...

While AI is becoming an integral part of marketing technology, that doesn’t mean there still isn’t a human element that needs to be considered. Nowhere can this symbiotic relationship between humans ...

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Based on real customer reviews, LivePerson earns top accolades for AI agent, chatbot, conversational marketing, bot platform, live chat, and customer self-service capabilities NEW YORK, April 2, 2025 ...

Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. Is your company still asking customers to fill out form after form to ...

Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such ...

For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list. Yet keywords—whether ...

Facebook Messenger gives companies an opportunity to improve their customer experience through conversational marketing. Using this method to handle routine interactions with customers, scale ...