Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence technology ...

The Marketing Smarts Live Show recently featured a compelling episode with David Greenberg, CMO at Conversica, discussing the transformative role of generative AI in marketing. This article delves ...

Marketing messages only drive conversions if they resonate with the customer. To ensure your messaging is on target, you need to conduct a conversation audit. All marketers know the customer journey ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Conversica CMO David Greenberg believes that AI is going to not only change the way businesses operate but also create new ...

B2B marketers are often tasked with generating profitable conversations for their organisation, but are marketing efforts in vain if we don’t know how to hold a conversation anymore? In an ...

AI-empowered technology is rapidly transforming the digital landscape as we know it. With more and more businesses seeking innovative ways to boost efficiency and maximize their marketing potential, ...

AI has divided people into two camps—those who fear it and those who welcome it—which makes perfect sense. After all, marketers are familiar with Google and social media, but this? This has the ...

Karna Crawford, Chief Marketing Officer at Marqeta, shares her philosophy on regaining humanity in the B2B customer experience. In this insightful interview, part of our CMSWire TV series, “The CMO ...