What It Is: Kim Kardashian West’s KKW Beauty Powder Contour Kits Who Tried It: Jillian Ruffo, Associate Beauty Editor; Lydia Price,Digital Platforms and Specials Editorial Assistant; and Jackie Fields ...

Aging is beautiful—growing more confident in our skin is a wonderful thing. However, embracing our maturing skin isn't always easy, even as we appreciate the wisdom and experience that come with age.

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...

I’m incredibly pale. I mean, I’m so pale that if you imagine a single marshmallow falling into a can of white paint, you might be close to imagining my skin. And being this pale means I’ve had a ...

While professional makeup artists and TikTok beauty gurus make it look simple, contouring can be intimidating to the everyday consumer. From differentiating between cool, sculpting shades and warm, ...

After a certain amount of time has passed, it becomes embarrassing to ask questions about something seemingly everyone knows everything about, like contouring. If the details of this trend have ...

Lots of makeup trends come and go, but one that’s not going anywhere is face contour. Don’t know how to contour? You’re not alone. For many makeup lovers, the technique seems brand-new. But in reality ...

Meant to enhance your facial features, contouring is the secret to getting chiseled cheekbones. And like with many beauty tricks, it’s also a makeup mystery for many trying to get it looking just ...