Consumer engagement tied to emotions isn’t just a blip across the ad industry during the holidays -- it is reshaping purchase habits that marketers can use to drive year-long success. Developers at ...

This post is by Tara Srirangarajan. It’s 10 p.m. and you pick up your phone with the intention of sending a text message before bed. Your eye is immediately drawn to the Instagram app; it looks like ...

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...