AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

The restaurant industry is grappling with big questions about consumer behavior, efficiency, and labor this year, analysts ...

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...

As the world races toward more powerful and pervasive technology, its impact is being felt in every part of our individual and corporate lives. From the internet to electronic messaging and ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

As global markets continue to shift and digital commerce becomes deeply embedded in everyday life, consumers are paying ...

In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...