AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

The year did not just signal recovery in consumption but it rewired the engines of demand for the decade ahead ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

When you walk into Walmart, there are a few things you can feel confident in. First, you're likely to find a pretty impressive array of products, whether it's potatoes, paper plates, or a last-minute ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

Australians splashed out during this past Black Friday, with consumer spending reportedly reaching $23.8 billion - which is ...