To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market segmentation strategy on the chemical ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...

As businesses increasingly turn to data-driven strategies to personalize their marketing efforts, the demand for advanced tools that can streamline and enhance consumer analysis has never been higher.

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis for a ...