Regardless of whether you're running a small one-person operation or a large corporation, having a company mission and vision help to provide employees with a purpose. The mission and vision of an ...

Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Mission and vision statements aren't intended to be mere space-holders. They express the organization's business principles and the purpose of its business and provide a framework for sustaining ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

Mission, vision, and value statements have become ubiquitous across the business landscape as leaders attempt to establish aims for their organizations and convey expectations about ethics and ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

Do you shop at Kmart anymore? What about Kodak or Blockbuster? Is anyone using a Blackberry? Probably not. And there’s a reason for that. These business stories show that when your vision is fuzzy, ...

Company mission statements define a company’s objectives and its approach in the markets it serves, providing a focus for operations. (Mission statements are different than vision statements, which ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...