Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

In a new study, biology and psychology researchers show how existing color vocabularies constrain future options for efficient color vocabularies. Suppose two speakers of the same language are playing ...

Whether it’s the black of Black Friday, the white of the driven snow, or even the holiday blues, colors are deeply embedded in the rituals of life. But how have color terms come to be used for so much ...

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...