Knowing some basic color theory and doing your homework will help bring your brand to life. Congratulations―you are about to launch (or relaunch) a product in a competitive category. It’s time to ...

When you think of IBM, is there a color that comes to mind? How about breast cancer or UPS? Global brands use color to create recognition. According to a University of Loyola study, “Color increases ...

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal (test your knowledge of trademarked colors by taking this pop quiz). The color a company uses ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. It is well known that different colors can affect the human brain ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do ...