Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Uh yeah, we get so many emails, Facebook messages on social media and so on. I love reading all of your questions to me, especially when you send them by video. As I get to see you. Our loyal viewer, ...

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

One aspect of Google TV that has received criticism from users is the presence of ads in some sections of the main UI. However, the company is reportedly looking for ways to make ads less disruptive ...

The US Federal Trade Commission has become the latest organization to warn against the growing use of QR codes in scams that attempt to take control of smartphones, make fraudulent charges, or obtain ...

Welch’s Fruit Snacks is running a giveaway promotion through QR code-enabled TV ads, according to a news release. The effort is timed ahead of the Super Bowl on Feb. 12. This marks the first time the ...