Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

The conventional approach of choosing sample size to provide 80% or greater power ignores the cost implications of different sample size choices. Costs, however, are often impossible for investigators ...

Many decision makers seek to optimize choices between uncertain options such as strategies, employees, or products. When performance targets must be met, attending to observed past performance is not ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Erika Rasure is globally-recognized as a leading consumer economics ...