In 2015, when French stationery leader BIC acquired 100% ownership of Cello, the Indian company, which was founded in 1995, was already a market leader in pens in the country. But instead of only ...
NEW DELHI: After selling its stationery business to France's BIC five years ago, the Cello Group is re-entering the category and plans to launch products in the domestic market. In December 2015, ...
French stationery major BIC Group is going ahead with the final leg of a pending Rs 790 crore ($160 million then) deal to buy a significant minority stake in domestic stationery maker Cello Group’s ...
A year after getting control over writing instruments brand Cello, French stationery major BIC Group has decided to merge all the subsidiaries of the Indian ball pens and allied products maker. The ...
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