The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. This article is more than 2 years old. Close-up of of the icon of ...

Salesforce and Pegasystems could not be further apart in terms of where both companies started their respective customer relationship management (CRM) journeys. Salesforce is currently evolving from ...

This report provides an in-depth analysis of the CRM software market and its segments, including solutions, applications, end users and regions.The solutions considered in this report are divided into ...

Business users get customisation help in the next version of the open source firm's customer relationship management software The next version of SugarCRM's open source CRM application, due for ...

The Orlando Magic basketball team is the latest sports franchise to turn to customer relationship management (CRM) software to automate its interactions with fans. But the Magic went its own way on ...

Two competing misconceptions are commonly voiced by Gartner clients: 1) Siebel Systems owns, or will own, more than half of the customer relationship management (CRM) application space, and 2) CRM ...