The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

For law firms, the importance of a fully integrated marketing, PR and business development function has never been more apparent. Not only is competition increasing among firms nationwide, but the ...

Over the past decade, the business development function within the banking sector has undergone a profound transformation. One which reflects not only the shifting economic landscape, but also the ...

For over a decade, the sales development representative (SDR) function has been the engine driving the world’s most successful go-to-market organizations. Companies such as Oracle, AWS, Dell, ...