While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in ...

Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson of MassiveMusic. We used to have to educate marketers on the benefits of a ...

A recent study by Distinctive BAT has revealed that Hawaiian Airlines ranks highest for distinctive branding among airlines in the U.S. Like any industry, airline brands can gain a significant ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...