Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. In the late 1980s, filmmaker Michael Moore spent two years trying to get a single ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. If you’re an entrepreneur or freelancer, building a personal ...

Building a strong brand identity is a crucial element of business success in today’s competitive market. We asked industry experts to share one thing they did to build a strong brand identity for ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your ...

How do you use your personal brand to attract new opportunities and collaborations? We asked industry experts to share the steps they take to position themselves for success. From crafting a ...

When Nova Scotia-based pro surfer and entrepreneur Dean Petty wanted to fix up his dad’s 2002 Toyota Tacoma, he didn’t simply take it to a mechanic. Instead, he went to see the folks at Squirrel ...

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding. Your journey toward becoming ...

In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search. As search behavior becomes increasingly fragmented across platforms – LLM search, ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...