The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

A handful of new brick sets that work with the smart brick-focused Smart Play system were announced in Germany today at the ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

If Lego Minifigures were to be classed as a population, they’d be the largest population in the world! With more than 4 ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The red, oversized clogs resemble a classic LEGO brick and will be the first of several product drops from the two companies ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic ...

A million miniature plastic bricks in a rainbow of colors and shapes overflow storage bins and boxes on shelves in Marvin Gale’s basement.