Type treatments, merchandise design and infographics are ways that multiple CU Boulder visual identity elements come together. Type treatments provide a way to create a consistent and repeatable look ...

Kham Inthirath is the founder and president of Envision Digital Group in Worcester. Reach him at kinthirath@envisiondigitalgroup.com. We live in the age of Big Data, where 1.5 billion pieces of ...

It's hard enough for business to see a positive ROI on many of the more business-friendly social platforms, so putting your brand on Instagram might not seem worthwhile. An infographic by AdRoll, ...

Opinions expressed by Entrepreneur contributors are their own. The value of Apple’s brand was $124.2 billion in 2014. Microsoft’s brand was worth $63 billion. And Google’s brand was worth $56.6 ...

A strong media pitch sets the stage for a brand to stand out from its competitors. Companies that develop persuasive media pitches sometimes have to rely on external sources to present their case.

A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster. The right font says so much about your brand, an infographic ...

A branded Vine is four times more likely to be seen as a branded video, research from The 7th Chamber has found. The platform, which was unveiled in January, has amassed over a million registered ...