According to a recent report from the Branded Content Marketing Association, what makes audiences choose to engage with the brand based on pull logic is due to its entertainment, information, and/or ...
EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...
The prevalence of brand-funded content and entertainment is noticeably on the rise. A decentralized media landscape means there is more for consumers to watch than ever before – and brands have been ...
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