A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Standing out from the crowd is more crucial than ever in today’s competitive job market, especially for those aspiring to land a 6-figure job. One innovative way to differentiate yourself is through a ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

General Motors has just officially launched Chevrolet‘s new global brand slogan in Brazil, Chevy’s second-largest market internationally. The automaker launched Chevrolet’s new Brazil-specific ‘Juntos ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...